About Liz
TL / DR
10+ years agency side
4 years brand side
3+ years freelancing
Experience with dozens of top global brands
I’m a Portland, OR based freelance strategy director and marketing consultant. I have a unique mix of experience that allows me to jump into projects and teams on both the brand and agency side. I have deep experience in leading brand strategy, strategy for digital and social-first campaigns, and also have full-stack marketing experience through my time leading the marketing team at an outdoor product start-up. My clients have spanned almost every category - from athletic apparel, to food/beverage, to beauty and personal care, and almost everything in between.
“I would hire her full-time if she'd let me.”
— A client
What I do
Comprehensive Brand Strategy
Brand positioning, product positioning, campaign strategy - I’ve done (and do) it all. Whether this is for an existing client or a pitch, I love working on big-picture strategy projects that help define where a brand, product, or service sits in the marketplace and how we can get your consumers to care.
Ask me about Rawlings, Amazon Kids, Fitbit, Paypal, Rumpl, and Avoli
Social Strategy
Are you looking to create real impact and connection on social media? Whether it is a paid campaign or organic content, I can craft an approach that will reach your target consumers and drive measurable impact.
Ask me about Starbucks, Avoli, Evolution Fresh, and Nestle
Consumer Research
From in-depth interviews, to digital ethnographies, and simple surveys, I love digging deep into the consumer mindset and motivations.
Ask me about adidas, Nike, and St. Rose School.
Influencer & Creator Strategy
Influencers and creators are an integral part of any brand’s effective social footprint. But influencers alone aren’t a strategy.
Ask me about Nexxus, Nuun and Priceline
I’d love to share recent work and projects with you. Due to the confidential nature of select client work, I do not post projects publicly. Please reach out to discuss project and work specifics.